IVY PARK BY BEYONCE
Beyonce is launching a new collection of athleisure wear called Ivy Park. The line will include fashion technical performance wear that will focus on leggings, tees, sweatshirts, and jackets. The line, launching April 14, will be sold exclusively at Topshop, Nordstrom, and Net-a-Porter.
Ivy Park gets it's name from the Park in Beyonce's hometown neighborhood where her dad would push her to train for her on stage performances. And of course Ivy is from her baby girl Blue Ivy who makes an appearance in the video.